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Chapter 356: Chapter 167 A Grand Game_2
If a social media influencer’s paycheck exceeded 50 individuals, that would create an additional annual expense of 6 to 10 million, which Small companies really can’t afford.
Calculating in the conventional way, accounting for all spending, suppose the total cultivation cost for 50 influencers exceeded 5 million RMB, then it would require one of them, a million-follower influencer, to diligently work for three years just to cover the entire cost.
But the problem is, not catching fire is the more probable event. So, what can those small companies do?
They can only try their best to cut costs, spending less money.
Therefore, the salary model is non-mainstream in the industry, even if you expand it to the entertainment circle. You know about the X9 Youth Group that debuted from the variety show "Let’s Go, Youngsters" this year?
Those young lads, Xiao Zhan and Wu Jiacheng, they are all good seedlings, but Tianyu only gives them a salary of just over 3000 each month.
I don’t know Mr. Liu from Weidian, but I believe he’s also a good person, a discerning talent scout; it’s just a pity his capabilities can’t match his vision ...
Jiajia, don’t blame me for judging your friend inappropriately. I’m speaking strictly business and I tend to be practical and realistic."
Wow, that’s some good tea!
But listening to him, Li Ziqi felt there was a lot of reason in his words, and her heart got hammered by several nails from Gou Huai.
First, Weidian is a small workshop that can’t afford to spend money.
Second, signing with an unreliable company equates to working for them for free.
Third, are the big players in the entertainment circle not even doing as well as me?
Fourth, Xingyu is really generous!
Upon this comparison, any last traces of hesitation in Li Ziqi’s heart were dispelled, and she pulled out a pen and promptly signed with a flourish, not waiting for anything else.
This is Li Ziqi, whatever she decides to do, she does, and once she’s made up her mind, not even eight bulls can pull her back.
"Assistant Su, I trust you, you’re someone with both talent and passion. Please, take good care of me in the future!"
Even when asking for someone’s care, she was so assertive, but Su Huai didn’t mind at all and wore a broad, spring-like smile.
However, Gou Huai didn’t draw any more pie in the sky but instead tapped the contract, reminding, "Fill in your bank account. Let’s hurry up with the procedure and get the salary out. By the way, do you need any filming equipment? You can ask CEO Li to handle it too."
Practical!
Li Ziqi’s favorability had reached sky-high. She opened her mouth and listed many essential items, like a tablet that could serve as a workstation, among other equipment.
After discussing these matters, with nothing else to do, Su Huai, with a puff, launched another metaphorical stab.
"Regarding your promotion, my idea is to try not to buy traffic domestically.
The company can manage your data on social media platforms like Weibo, Meipai, and Bilibili, or collaborate for traffic redirection. Then dumping that into account becomes an annual investment of thirty to fifty million, which we’ll attribute to your cultivation cost eventually. In reality, whether we spent money or how much money we spent?
It’s impossible to clarify, a complete mess.
But my boss never plays such games.
Domestically, let the videos ferment naturally, while on YouTube we will conduct professional promotions, from playlists to community shares, all the way to zero-cost SEO...
You don’t need to understand the specifics. I will try to pin your name, Li Ziqi, in the hearts of all countryside hobbyists with the minimal cost.
You just need to remember: any cost on the commercial operation side is none of your concern. When we start to monetize, distributions will be done strictly according to a ratio of 55% for you, 45% for Xingyu.
Once you qualify to receive shares from Xingyu, part of that 45% will also belong to you.
If it becomes necessary to establish a new company for business operations, we’ll discuss it then. Each matter will be dealt with separately.
With this approach, it’s the simplest and clearest. You don’t need to waste even the slightest bit of energy on what you don’t understand. As long as you firmly grasp the ownership of the Li Ziqi brand, no one can bully you. Do you understand?"
Li Ziqi’s eyes widened, not paying attention to the brand itself but rather being astounded by the tricks in promotions.
"That much cost for promotions?!".
Upon hearing this, Su Huai knew that Liu had already discussed with her about promotions and had painted a big picture for her.
He chuckled to himself, his demeanor righteously indignant: "Any agency could manipulate your earnings into the negatives. They can pull out an accounting book claiming they’ve spent 800,000 to get you into a natural trending search, could you tell the difference?
You couldn’t, and might even take it for granted.
Only we wouldn’t do that.
Yuji made tens of millions in RMB this month, and she’s sure to net over a hundred million after taxes by the end of the year. We give everything, to the last cent!
When the annual meeting comes, go have a look at her, talk to her, and then you won’t lack confidence in the future."
Li Ziqi was invigorated, her eyes gleaming with $$ signs. Subconsciously contradicting herself, she said, "That much money? I can’t even imagine... I just want to do my own thing..."
Su Huai smiled wryly, offering no comment.
Half of her words were true, the other half not so much.
Right now, she was in a phase where she needed money to provide a sense of security, so of course, she wanted to earn a lot.
But later on, when she had truly made money, and was involuntarily placed at a position where she had to embrace the flag of "cultural export," she really would no longer care about money but instead grit her teeth and accept the mission bestowed by the times.
This was the real reason why Su Huai valued her.
Social media influencers capable of earning money were a dime a dozen. Xinba, Viya, Li Jiaqi, even the Er Gou Family, Su Huai could lure any of them over.
But they lacked the unique attributes of Li Ziqi and Dong Yuhui, as well as their special character traits that couldn’t be measured with money.
Next, Su Huai was definitely planning to add Dong Yuhui to the fold.
Of course, there was no hurry. Letting him continue to level up at Lan Xiang was fine too. When the country made its move on the education and training industry, it would still be time enough to convince him to join.
