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Chapter 588: Chapter 255 Breaking Through Everything _3
Underneath there was a flurry of rapid note-taking sounds, everyone was listening intently.
Yuji found it very strange, "How is Mr. Su so skilled at this? His routine is too polished, isn’t it?"
Actually, it’s quite simple, this is how people play in the future.
On Douyin and Kuaishou, there are several famous "Brother Fu and Sister Fu" who gain followers by showing off their wealth, and then under the guise of offering fans benefits, they’re actually shearing the sheep.
Lots of them were banned later.
Joking aside, whether you’re a real or a false tycoon, doesn’t Zhang Yiming know? 𝓷ℴ𝓿𝓅𝓊𝒷.𝓬𝓸𝓂
The ban wasn’t on flaunting wealth but on deceit.
But now is just the right time for this kind of play, there may not be as many fans as in the future, but they are easier to sway.
Chen Ru and others still didn’t quite understand, "How much can this actually monetize? Is it cost-effective?"
"Hehe, a lot."
Su Huai chuckled softly, feeling nostalgic for the "simplicity" of people nowadays.
"Every girl has a princess dream. There’s a supergirl theory abroad, which means creating a satisfaction close to a supergirl for ordinary girls by constructing an identity... Is it too hard to understand?
Let me put it more simply, when Yuji builds a solid image of an upscale, elegant beauty, her fans will try to emulate her dressing, demeanor, eating habits, and so on, believing ’I’m not inferior,’ because if she can do it, then so can I."
This is a deeply ingrained narrative of external object identification.
That’s why you see, women’s fashion items are extremely prone to becoming explosively ’street’.
Perfumes, overwhelmingly Chanel and Hermès hit the streets.
Necklaces, you take a stroll around Sanlitun and it’s all Swarovski black swans or Van Cleef & Arpels clovers.
Even collarbone tattoos are overdone, with 90 out of a hundred club girls having some nonsensical letters tattooed diagonally underneath their collarbone.
This is the underlying logic of the super-upscale beauties cashing in: admire her, imitate her, become her.
And why do I choose to channel monetization through home decor, small appliances, and female knick-knacks?
Because the jewelry, clothing, and bags that Yuji uses every day are inevitably top-tier luxury items, these things are too expensive and don’t need us to bring attention to them, so they are not suitable for making money, only for creating a persona.
Women’s knick-knacks, on the other hand, are delicate, stylish, intricate, of low practical value but are the best identity markers that separate oneself from ordinary girls, sparking the strongest desire to purchase.
These products are cheap to make but sell at a high price, they have a low return rate and a high repeat purchase rate. A mini charger with a pretty make-up mirror costs 15 yuan to make, sells for 250, and with a discount goes for 188. With the right person promoting it, you could sell 500,000 units in a month. Isn’t that faster than printing money?
As long as you guys create the right kind of refined leader image for Yuji, she will be that ’right person.’
Home decor and small appliances just happen to be the merchants that are willing to spend the most on advertising and long-term subsidies, making a killing for them in sales, and when we have enough power to design and produce our own women’s fashion items, that’s going to be even more lucrative.
The entire sector has a huge market space of over 100 billion yuan a year, and if Yuji takes a tenth of it, how much profit would that be?
So I really can’t understand why you guys are bent on pushing her into the entertainment industry?
What? The money you make from filming dramas, can you spend it five times over?
Chen Ru was so embarrassed her face turned red, Yuji was so excited her face turned red, and the middle managers were so motivated their faces turned red.
Su Huai painted such a big picture, but for some reason, they found Mr. Su’s logic very reasonable, profound, with feasibility and a clear path to realization.
"The refined and fashionable track... that’s how it is..."
Chen Ru muttered to herself, feeling a surge of admiration.
At first glance, this seems like a very inconspicuous track, compared to women’s clothing and makeup, its market size isn’t that large, and there isn’t a technological moat.
But in fact, its profit margins are much higher than women’s clothing, and the competition is much less than in makeup, also it’s the most suitable for a special type of internet celebrity like Yuji who is both beautiful and has temperament.
If this really works out, Yuji’s ability to attract money will far exceed the current top sister, Yuji.
"Mr. Su, I’m convinced. We will follow your direction, and our department will definitely do our best to support the entire plan!"
Su Huai smiled gently, not being in a hurry to be proud, but instead, he took the time to start planning.
With the big picture set, the details can’t be neglected.
He wasn’t exaggerating, this is indeed a hundred-billion-yuan profit market, and the most terrifying part is that, until now, no one has realized, nor has anyone been able to efficiently tap into this market.
Fan Bingbing’s same-style clothes once created a sales myth on Taobao, Yoona’s pancake maker she brought to a variety show exploded in sales the day after it aired, and these weren’t even purposeful traditional endorsements.
In fact, the transformation of commercial narrative logic is happening every moment, what’s missing is just someone who can really connect the entire process.
Su Huai, is that badass.
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Sorry guys, I broke down physically, plus the review, so I took another lazy day off...
