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Chapter 637: Chapter 274: Daytime Fireworks_3
Crude words, sound logic.
The vast number of fanatical fans of the male broadcaster couldn’t contribute much even if they gave their all.
In third- or fourth-tier cities and even in the vast countryside, life is dull and difficult, hearts full of anger, all they seek is a release, a way to relieve the pressure.
It’s different with female broadcasters, though, their fans are rarely as fanatic and loyal but also seldom really from the very bottom, playing by a whole different logic of live streaming.
Most of them don’t have money because they’re too young to work or their wives keep a tight leash on them.
However, these fans have relatively higher potential value, nurtured over a few years they can gradually grow big, but as soon as they have money, they’re very likely to go and splurge on other up-and-coming broadcasters.
Men with and without money are like two different creatures, Su Huai knows this all too well—after all, isn’t he the very same?
What Su Huai needs to do is tie them down tight.
Refining them? Going out to fight is the most effective way.
The more emotions they pour in, the longer time they invest, the sunk cost would solve 80% of the problems.
That’s why in all 40 of Xingyu’s big groups, there are managers commanding; around ten percent could be pushed into the battlefield, forming a huge force.
Don’t think that’s too few, it’s always been like this with male fans of female celebrities.
If it weren’t for the needs of live streaming, who would want those dog male fans?
A particularly straightforward example is the later emerging actress Zhang Ruonan, all fans are male, a single Douyin post garnering millions of likes, but the commercial value is a pitiful sight.
Male fans are classics of endorsement without desire to purchase, data they don’t bother creating, Weibo they can’t be bothered to follow, yet they have to put her picture up, besiege her until she can barely breathe, but then turn their backs on her in an instant... The last example was Wang Bingbing.
So, Xingyu’s recent goal is to purge the fan base.
Either you splash out, or you help with the data, counter the hate, go out and fight.
Those fans who do nothing just rot away in the old groups, while the capable ones are slowly pulled into new groups, forming a real foundation.
If he can manage to convert 10,000 diehard fans, Su Huai dares to send Pei Shuyu on the offensive against Nazha, and if there are 20,000, even Reba can crawl for him~
But this task is indeed difficult, which is why it’s even more important to seize this rare opportunity, to push them out to fight while their passion hasn’t faded.
Xingyu’s entire team stayed up all night exactly because the opportunity was too urgent to miss.
And then, they exhausted Tara’s fans...
By around 8 o’clock in the morning, the online battle subsided, those who should sleep, slept, those who should go to school, went to school, and the top trending search became Yuji earning 60 million in one night.
In reality, yesterday’s votes were more than 60 million, but the conversion to RMB wasn’t that much, about 40 million or so.
But of course, the media writes whatever attracts eyeballs, everyone is in it for the meal, cut from the same cloth.
This news truly became the first nationwide bombshell that cracked open the concept of the inaugural year of live streaming in the public’s mind.
Su Huai started getting endless calls again, from schools, guild peers, Dog Star Platform, external sources, media, merchants, even from L’Oréal and Taobao...
There’s no need to continue reading the briefing, the outside feedback is far more positive, far warmer than any text.
Of course, the most interesting part is that the embassy of those sticks actually posted a Weibo with a tone of condemnation, and Xingyu also received a lawyer’s letter from MBK.
Hey, playing this game with me?!
Su Huai’s gaze was deep; he touched the stubble on his chin that had grown out from staying up all night.
Looking at the sudden surge in heat on Weibo, as well as the patriots and stick fans who have restarted the war, he smiled lightly.
According to PR principles, from now until 48 hours later, it’s prime time to stir up trouble.
What kind of results you want will determine how you stir the pot.
And Xingyu had long been fully prepared.
Su Huai pressed the internal call button for the PR department and said lazily, "Stop sleeping, get up and party! Perk up everyone, the carnival... is about to begin."
******
Like the single Chapter tip from the 1st said, gold will open up space after a small pullback, today the gold price plummeted, you may now call me Baguette Master~~~
