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Chapter 1297: Chapter 1153: Sheng Tang’s Bottleneck (Please Subscribe!)
Xinyue.
Tang Qing had also come up with it casually.
There was also meaning behind it.
--- Wholeheartedly contented.
When consumers see this car, just like these four words, they would generously take out their money. Of course, the slogan couldn’t be written like that, but Tang Qing didn’t need to rack his brains over it, that was the job of the advertising company.
There has to be some way to make a living, right?
He took a drive around the manor.
The car stopped outside the hall.
Father Tang was somewhat reluctant to get out.
He touched here, looked there, and even took out his mobile phone to take a selfie. This was his son’s design; it looked comforting no matter how he looked at it, and it was indeed quite impressive in all aspects.
Father Tang asked, "Brother, how much does this car cost?"
"The price isn’t expensive. The most expensive parts of electric vehicles are the batteries, which might even account for forty to fifty percent. Luckily, the factory under my banner can produce these lithium batteries."
"Along with the industrial chain support in the Myanmar Economic Zone, cost can be controlled under 80,000 RMB. Including profit and taxes, the selling price would range from 150,000 to 250,000 RMB. If it’s imported, with the domestic import car tax rates, it starts from at least 200,000 RMB," Tang Kai explained.
Now,
Given the economic strength and awakening consumption power of people in the Myanmar Economic Zone.
This price.
The average middle class could afford it. And the Myanmar Bank president had said that after going public, they would offer subsidies and loan discounts for new energy vehicles; hence Tang Kai was not worried at all about not being able to sell them.
"It seems not too expensive."
Father Tang’s sensitivity to money had greatly decreased.
Tang Kai smiled and said, "This is essentially a civilian mass-produced car, so of course it won’t be too expensive. However, Tangtang also designed a high-end model, whose price in Myanmar will not be less than 500,000 RMB. Imported into the domestic market, it starts from at least 1 million."
"Where is it?" Father Tang’s eyes lit up.
"It’s still being manufactured; a prototype will be available next month," Tang Kai said.
Father Tang nodded and said, "Then I’ll also have to try driving it when the time comes. This car is good; it drives so quietly and has no pollution emissions. Oh, what other functionalities does this car have?"
"Try shifting to reverse," Tang Kai said.
Hearing this,
Father Tang shifted to reverse.
The next moment,
The central control suddenly changed.
It displayed the entire car’s floor plan, and what surprised Father Tang was that there appeared to be a circle of... feet? Father Tang also noticed that there was a scale button on the image.
Tang Kai proudly began to explain.
"This is where this car innovates. It’s a safety display system that’s even more powerful than reverse radars and rear-view cameras. No need to look in the rear-view mirror or check left and right; it will scan the surroundings clearly."
"Then display it on the floor plan. It also includes road condition scanning, for instance, when going through a narrow road, its detection of obstacles around is to the millimeter. If there are obstacles at the rear, its safety system will trigger, directly braking hard, not hitting people or objects."
This system,
Of course, wasn’t developed by Tang Kai’s company.
They didn’t yet have the technical capability. To install this system, each car had to pay an authorization fee of 1200 yuan to Zhiya Research Center, which could be said to be the second largest cost in the overall cost of the vehicle.
However,
Tang Kai felt comfortable giving it.
Upon hearing this,
Father Tang started operating.
"It really is. Look at your feet, let me check, it can even do three-dimensional recognition." Father Tang adjusted it a bit and could actually see them, Tang Qing and the others, albeit just blurry images, but sufficient for user utilisation.
"The main selling points of the car, besides being electric, are control experience and safety systems," Tang Kai continued. "Listening to Tangtang, if needed in the future, we could add functionalities like autonomous driving and automatic parking."
"Can it really park automatically?" Mother Tang asked in surprise.
"Technically it’s very simple, and possible right now. However, this belongs to optional features. If all features were included, handling the next generation’s upgrades and other matters would be difficult. Another model has the automatic parking feature, whether it’s reversing into a garage or parallel parking, no problem."
Next.
Lin’s parents and Aunt Tang Qing all tried the car’s various features, watching them drive around for fun, but Tang Qing wasn’t envious. The car she designed had already produced a prototype in the laboratory the night it was designed.
Industrialization.
Automation.
Intelligence.
Making manufacturing simple.
In the urban area of the Training Area, after driving many laps and finding it quite satisfactory, Tang Qing asked the scientists to create a one to five scale model, and then, in the city of the Training Area... she raced the car.
In a moment of oversight.
It turned into a wreck.
...
The following day.
Morning.
Tang Qing arrived at Sheng Tang Group.
To this day.
Sheng Tang Group, which had been her first and originally largest group, had become the last in line, with even Qing Yang Audio Equipment twice its size.
This.
Is actually the "ceiling" of the apparel industry.
The market is only so large.
Aggressively opening stores could end up with failure, hence Sheng Tang’s expansion had always been cautious. Even with good sales now, there was no unrestricted expansion as Tang Qing hated laying off employees in the end.
Conference room.
All senior executives of Sheng Tang were present.
Looking at Tang Qing.
They were all somewhat afraid, afraid that Tang Qing might find Sheng Tang unprofitable and decide to sell it. Even though it was the number one domestic apparel company, compared to Tang Qing’s other businesses, it really... didn’t make money.
It was also of low importance.
In her previous conversation with Qi Yan, Tang Qing had heard about this concern.
"Sheng Tang Group is my first company. Rest assured, even if I face more difficulties in the future, I will never sell it. Moreover, I believe that day will never come."
Even if the United States went bankrupt.
She, Tang Qing, would not go bankrupt.
"Earlier I saw that you preferred to slow down the pace of opening new stores, believing this would allow the company to profit more. I disagree with this approach. My hope is to see Sheng Tang span the globe, not about how much money it makes for me."
"However, even at the current pace, Sheng Tang Group will reach its peak in two years. You must know, what happens when a person reaches the summit of a mountain?"
She paused
Seeing their puzzled faces, Tang Qing said with a smile.
"One possibility is descending the mountain; the second is settling down at the summit. The last one is discovering another peak nearby to keep climbing. Two years from now, Sheng Tang will face this issue."
"Is it far? Not far."
"So, we have two years to prepare ourselves so we won’t be forced down the mountain, especially concerning Sheng Tang Group’s low-end apparel sector. Many similar companies ended up bankrupt."
"Are you saying it was due to poor management? No, unclear positioning? That’s not it either. They did nothing wrong. It’s just that they grew old in the eyes of the consumers."
"Sheng Tang will face this day too, but thankfully, we have two years to plan for the future. Think about it when you have time. Tianyan Group will also assist. The future is promising."
Apparel industry.
If it goes mainstream.
This issue arises.
Sheng Tang Group’s high-end brand isn’t prominent and lacks historical heritage, which is a gap impossible to fill. The market is just ridiculous this way; achieving a status like LV requires history.
Sheng Tang could actually acquire Western brands with history.
But.
Would it still be Sheng Tang?
No.
Tang Qing would never let Sheng Tang’s future be built on such a basis.
