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Chapter 1387: Chapter 1235: Giving Them a Reason (Please Subscribe!)
Lv Mao’s case was quickly resolved.
Fine.
Fifteen days of detention.
The punishment was neither light nor heavy, after all, the whole incident happened in less than ten minutes and did not cause any adverse impact, nor did it cause significant economic loss to the parties involved.
It can be said.
Regarding this outcome.
The police were very satisfied.
It represented.
They were already capable of keeping such situations under control, not waiting for it to ferment and produce unnecessary consequences before acting. It was a significant efficiency improvement.
The only one who was upset.
Was Lv Mao.
According to the newly promulgated regulation, his actions fell into the non-bailable category, which meant he had to genuinely spend fifteen days in detention before he could be allowed to leave the country.
Just hoped.
That Tang Qing wouldn’t mess with him inside.
As it turned out.
Tang Qing didn’t have the spare time to do so. In the domestic domain, he was a law-abiding citizen, and it wasn’t worth using such illegal means, his "bottomless" shoes still needed to be worn on his feet.
...
The next day.
Monday.
Lv Mao was officially placed in detention.
Morning.
After the first class.
Tang Qing returned to a ’March’ vehicle parked outside the school gate. Today, he had a remote meeting at Ali, and as the largest shareholder, he wouldn’t attend unless it was a major meeting.
Today’s meeting.
He actually joined in the middle of it.
Inside the vehicle.
A conference system was installed.
By clicking a button.
They all saw Tang Qing.
"President Tang, at school." Ma Yun started with this statement.
Tang Qing chuckled: "Yes, fortunately, there was only one class this morning." From their perspective, Tang Qing was just on the screen, but from Tang Qing’s perspective, the glasses directly projected the opposite side three-dimensionally.
As if in the same room.
"Since President Tang has arrived, let’s discuss the previously mentioned topics, first, on October 21st, formally establish an Internet advertising platform, called Alimama."
"Second, to ensure the quality of the goods and services provided, we plan to launch a separate page on Taobao focused on servicing third-party brands and retailers, preliminarily set for October 25th, to be called Taobao Mall."
"Third, ..."
"..."
Ma Yun’s unscripted speech.
Was smooth without stutters.
Tang Qing listened quietly.
Alimama, mainly responsible for marketing, was almost unheard of by ordinary people, but Taobao Mall was familiar; it was the predecessor of Tmall, later renamed to distinguish from Taobao.
Otherwise.
E-commerce was becoming more developed.
With Taobao flooded with counterfeit goods, it really ’dropped the grade’ to call it Taobao Mall, actually, the Taobao Mall project had long existed, just pacing slowly, but recently, it was spurred by an event.
Jingdong received investment from Penguin.
Before that.
Jingdong was merely a small fish.
But now,
it was different.
It became famous.
And its operation model guaranteed basic quality of goods, exposing Taobao’s nearly uncontrollable quality flaws, prompting Taobao Mall to launch half a year ahead of schedule.
The project department was insanely busy.
"Jingdong and Taobao are two different models, for the foreseeable next decade, we cannot replace each other, nor can it replace us, we will enter a long coexistence phase."
"..."
"I have an idea, which is to have periodic discounts on Taobao, for example, discount home appliances on the first day of each month, clothes on the second day, and so forth, what do you think?"
"Other merchants’ traffic during those times cannot be guaranteed, and logistics might also become congested. Being busy just one day a month, whether for merchants, our platform, or even logistics, is not beneficial."
"A month is too long, people find it hard to remember all the discount dates for different categories, if they miss it, they wait a month, and a month later, they might just buy it nearby at home." 𝚗ov𝚙𝚞𝚋.c𝚘m
"Right..."
"..."
Despite the opposition from other executives.
Ma Yun was not upset.
Life.
Has two tragedies.
One is full of ambition.
The other is totally dejected.
Raising an issue meant solving it, not just receiving applause; only by solving all the problems can the task be considered doable, as businesses are discussed and formed.
Innovation in business models.
Is not easy.
At this moment.
Tang Qing suddenly mentioned.
"Periodic discounts are fine, but that should be up to the merchants, the platform merely assists. However, as a platform, we can’t just follow their lead; we must take the initiative at least once."
Tang Qing rarely commented on company operations.
He only had shares.
He could suggest.
When he said this.
Others turned to look.
"President Tang, what do you mean by taking initiative?" Ma Yun curiously asked.
Tang Qing said: "What’s the purpose of discounts? It stimulates consumption, in more common terms, it gives people a reason to convince themselves to buy and feel like they are getting a bargain."
"Holidays bring vigorous consumption because people give themselves a reason to spend money, so why not create an Ali-specific holiday, giving them an Ali-specific reason to spend money."
This concept.
Was a bit early.
However.
Nowadays Huaxia entered the 4G and smartphones era three years ahead.
Double Eleven.
It wouldn’t be too early to come out a few years ahead.
"Creating a holiday?"
This statement.
Brightened everyone’s eyes; a holiday unique to Ali was simply brilliant, instantly, they thought of its benefits, a step forward for Ali.
"President Tang, can you elaborate on your idea?" Ma Yun eagerly asked.
"Existing holidays, we shouldn’t crowd them, this lacks uniqueness; if creating, then create a completely new holiday, or rather, a concept that people can easily accept."
"For example, November Eleventh." Tang Qing said.
Tang Qing shamelessly plagiarized Double Eleven.
No choice.
It’s hard to plagiarize something else.
Like Jingdong’s Double Twelve.
The topicality just isn’t as strong as Double Eleven. Honestly, Double Eleven is a very classic marketing case, this ’Chopping Hand Festival’ is really too topical.
"November Eleventh? What’s the special significance?" Ma Yun puzzled.
Tang Qing smiled.
"Arabic numeral 1, what does it look like? Doesn’t it look like a stick, Double Eleven, that’s four sticks, stick, bachelor, Bachelor’s Day, what do you think about this topic?"
"Boom..."
The office people’s minds were blown.
Double Eleven.
Bachelors.
Very fitting.
Moreover, it didn’t conflict with other holidays, it was also highly topical, could even represent a specific group, apart from children, women, and fathers, this idea was simply brilliant.
