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Chapter 679: Chapter 290: A Wonderful Tomorrow_2
"Be humble, if you don’t understand, just ask privately. True nobles will never laugh at you. They’d be happier teaching you than doing anything else."
"You all see me as independent now, but didn’t I start out as a complete novice too?"
"With the right mindset and a little bit of luck, making your first bucket of gold by your mid-twenties or having a clear career direction is not that hard."
Speaking to this point, Su Huai paused, then asked her, "Do you grasp the deeper meaning of my words?"
With such clear and concrete examples, Zhang Dayi truly understood and nodded vigorously.
"I get it! I need to feed my fans chicken soup for the soul!"
Well, that’s an enterprise-level understanding.
Fine, the expression is rough but the meaning isn’t.
Zhang Dayi, excitedly continued, "My core fans—the ones with the most purchasing power and desire are primarily young girls.
"They are either still in school or just starting out in society, and really need guidance or encouragement from those who have succeeded before them.
"So, by lowering the barriers to success and blurring the hard work required in between, making ’becoming the next Zhang Dayi’ seem simple and replicable, then I’ll have my fans’ full support!
"Because they want to be me, they want the easy success, they want to become attractive, popular, free, independent, but the one thing they don’t want is to endure hardship and exhaustion!
"I need to create dreams for them!"
Zhang Dayi had indeed understood the essence of becoming a "soul mentor."
But, watching her enthusiasm, Su Huai was truly afraid she would go astray and become a source of negative influence like Qu Qu.
"Your understanding of ’dream building’ is correct, but you absolutely can’t go around dishing out chicken soup willy-nilly."
Su Huai seriously warned her, "The ideas you convey must be positive. You’ve overstated the role of luck, but you’ve also taught them the right attitude—
"Stay beautiful, pay attention to image, be poised, act appropriately, strive for improvement, be likeable.
"All of these are principles of morality in conduct.
"You sell clothes, they get encouragement. Even though it’s far from enough to become you, they are improving because of it, and that’s why this model can keep cycling.
"I guess most girls will only manage to stay beautiful and pay attention to their image; even acting appropriately is hard to maintain, but this way, even if they fail, they won’t blame you, and you’ll never suffer the backlash of ’dream building.’
"But if you teach them something bad, then whether they succeed or fail, you’ll become the target of criticism.
"Remember, you want to be the big sister who leads them to become better, not someone who teaches them to ingratiate themselves with men!
"You absolutely must not cross this red line, otherwise, however much you earn now, you’ll have to spit it back out later, understand?"
"I was never the fawning type anyway!"
Zhang Dayi retorted disdainfully, "Men are just toys in the cupboard to me!"
She was indeed that kind of person, carefree to a fault.
But Su Huai corrected her again, "That’s going too far. Don’t say such things during your live streams, rethink your words. You can be independent, you can be a free bird, but there’s no need to be so extreme."
"Is that extreme?"
Zhang Dayi widened her eyes, feeling somewhat defiant on this point.
"Then most of my fans are extreme feminists, aren’t I just empathizing with them?"
"You think that’s a good thing?"
Su Huai scoffed dismissively, and with just two sentences, he left her shell-shocked.
"Women dress for the men they desire!
"How can a woman who doesn’t want to showcase her charm to the opposite sex spend a lot of money on your high-end clothing?
"Those extremely extreme women aren’t your core business fans at all; they are, in fact, the main source of your return rate.
"Their approval and pursuit are worthless, so why bother pleasing them?!"
"Ah?!"
Zhang Dayi was stunned once more, but the logic wasn’t hard to grasp, and soon she had her revelation.
"Holy shit! That’s right! Why would a normal, good-looking girl be hostile towards men? The loudest voices on my Weibo are probably troubled in real life and unlikely to buy my clothes, haha..."
"Not too dumb, that’s something."
Su Huai nodded with satisfaction, giving a thumbs up with a grin as if pacifying a child.
His attitude was improper, but his reasoning was sound.
"You have to understand what kind of fans are the most valuable.
Those with pleasant personalities, high education, good upbringing, comfortable lives with a calm mindset, slightly rebellious but with strong self-esteem, vain and liking to attract attention, loaded and lazy...
These people have high brand recognition, high repurchase rates, low return rates; once they acknowledge you, they can accept a high premium. They are the best fans.
Even women who flirt with men are more valuable than xxn; if they want to show off, they need the gear, right?
I’m telling you, they’re the ones who buy lingerie the most fiercely..."
"Holy shit!"
Zhang Dayi looked at her younger brother with a bizarre expression, "Kid, where did you learn such sketchy knowledge?"
"Don’t worry about it, I have my ways."
Gou Huai gestured dismissively, then counter-asked, "Do you now understand how you’re going to tread this new path?"
"Got it!"
Zhang Dayi was brimming with confidence, "I’ll devise a persona! I won’t just push sales during the livestreams anymore. I’ll spare proper time to chat with fans, talk about everyday life, discuss relationship issues, create empathy, and occasionally give them a pep talk like a caring big sister... Is this TM what a proper host does?"
Su Huai held back his laughter and replied, "Why not? This is called an emotion-based companion host."
Really, this kind of host doesn’t need to chant ’1, 2, 3, start grabbing’ or encourage them to ’buy it.’ Their style isn’t as aggressive as Li Jiaqi’s, but is more suited to high-end women’s fashion.
"This is my trade secret, just learn it!"
Zhang Dayi rolled her eyes at that.
She didn’t believe in that phrase, but she believed in Su Huai’s overall analysis.
Too ingenious, too creative.
To speak frankly, if you combine the intelligence of all the teams of celebrities and internet celebrities in the current market, they still wouldn’t be able to match up to Su Huai.
"Sister, how exactly is your brain wired?"
"Just ate more hard meals than others."
Su Huai told another stark truth, but she didn’t believe it. Was this smart or not smart?
Regardless, Zhang Dayi’s style was finally settled.
In the previous life, Zhang Dayi was considered one of the most regrettable hosts, another being Li Ziqi.
Both had pioneering meanings; one raised the ceiling for internet celebrities during the wild years, while the other had a huge cultural export impact internationally.
Zhang Dayi was earlier, developing N times better than Xueli, who had enjoyed Wang Siming’s boon, a natural internet celebrity’s sacred body.
But, after the year ’16, her developmental path skewed.
Troubled by the idea that women’s fashion brought less money and more issues, and not willing to go through the grind anymore, she shifted her focus to expanding her own brand and dissipated too much fan trust on lousy products like lipstick, facial masks, foundation.
Even without the Prince Jiang incident, she would have been overtaken by Viya and Li Jiaqi completely.
However, if we’re only talking about personal charm, then she’s not in the same league as Viya. As if Prince Jiang had never seen a beautiful woman?
There’s a host of 90-point beauties in Taobao. When Tmall merchants come to discuss opening stores, they always bring female PR; the commerce in Hangzhou is a blend of all sorts. If any Taobao clerk has never experienced an international sandwich, then his screen name would definitely be White Wood Chunshi.
Prince Jiang’s resistance is quite strong, so it further proves Zhang Dayi’s charm.
So, there has always been a voice within the industry: if Zhang Dayi hadn’t taken the wrong path, there would have been no space for other female hosts later on.
Su Huai didn’t know if this was the case, but now, the opportunity to validate this had arrived.
Starting next year, Xingyu would begin large-scale development. Yuji could make money but wasn’t suitable for making the news; Quanquan still needed to grow, and Zhang Dayi could very likely become Xingyu’s most important source of influence.
In this trip to Hangzhou, it seemed like Su Huai didn’t do anything substantial, but in reality, he had set the most critical piece in the overall layout.
Whether it would take off completely next year depended on how well she performed.
The market is out there. The early riser gets the first bite, and the capable eat everything.
Su Huai rises early, Sister Yi works hard, and everyone has a bright tomorrow.
